Ingredients & Nutrition
Are your products in compliance with AAFCO?
Our core diets have been formulated to meet AAFCO nutritional requirements for all life stages, from puppies/kittens, adults, and seniors excluding large breed puppies who are expected to exceed 70lb+ as an adult.
What exactly is Freeze-Dried food?
Our freeze-dried feasts are complete & balanced, nutrient-dense, and as close to a raw diet as you can get. Our innovative freeze-drying process uses minimal processing to remove the water content of the original ingredients, leaving all the natural
Can you tell me more about your ingredients?
All of our wholefood ingredients are sourced sustainably from New Zealand. We have made the most of our natural resources, sourcing free-range meat from grass-fed animals, the finest seafood from sustainable sources, vegetables grown from fertile soi
Are all your ingredients GMO free?
Absolutely! All of our products and their ingredients are GMO-free.
What exactly is green tripe?
Green tripe is a natural superfood for dogs. You can boost the nutritional value and flavour of your dog’s food with our 100% New Zealand Grass-Fed Green Tripe Boosters. They're perfect as a daily supplement, a highly palatable superfood and one of t
What is the purpose of sunflower oil in your recipes?
Sunflower Oil is included in our recipes as a natural source of linoleic acid, a nutrient required to meet the standard for AAFCO complete & balanced diets.
Why do you include flaxseed flakes in your recipes?
Our core diets are complete and balanced for all life stages of dogs, containing everything your fur family need to thrive. Flaxseed flakes are used in very small amounts, making up less than 0.3% of the recipe and will aid with digestion and in the